Setanta speedy uptake

Setanta says it has already signed up 2.5 million customers for its Setanta Sports package. Of those 2.5 million, 1.4 million are Virgin Media customers who had taken up the offer of adding Setanta Sports to their XL basic subscription package. The remaining 1.1m are paying £9.99 (E15) per month to access Setanta Sports via other platforms.

Virgin Media and Setanta announced the XL basic addition last month. Virgin Media XL subscribers are able to access Setanta’s 46 live games from the Barclays Premier League, 60 matches from the Clydesdale Bank Scottish Premier League and the US PGA Tour golf, as well as European League football, rugby and horse racing from around the country.

In addition, Setanta Sports North America will begin airing on EchoStar's DISH Network representing the second major carriage deal for the international sports network. Already on DirecTV since its April 2005 launch, Setanta is now available in approximately 30 million homes.

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