BBC, O2 tie up

BBC Worldwide's Digital Media division announces a new content partnership with mobile operator O2. Under the deal, BBC Worldwide will provide a range of branded mobile content to be retailed through the O2 Active mobile portal.

The O2 distribution deal with BBC Worldwide follows on from the recent appointment of Peter Mercier as head of mobile in the Digital Media division.

The partnership will initially see BBC Worldwide providing over 300 individual pieces of content, with the range of programmes and formats expected to grow over time.

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