deo PMPs will outsell audio models by 2009

Driven by increased broadband penetration, declining prices, and a growing catalogue of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain strong over the next five years, reports In-Stat . Nevertheless, the main reason consumers are purchasing portable MP3 players and video-capable PMPs today is for the devices’ audio playback capability, the high-tech market research firm says.

“Only 11 per cent of survey respondents say they will purchase a PMP primarily for its video playback function,” says Stephanie Ethier, In-Stat analyst. “Still, the cost of incorporating video into portable devices continues to decline. As a result, In-Stat expects shipment growth of video-enabled PMPs to outpace that of audio-only MP3 players by the end of 2008.”

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