iPhone hits UK

Apple and O2 have confirmed that the iPhone will launch in the UK on November 9 with O2 as its exclusive carrier. O2 customers will be able to get their hands on an iPhone for £269 (E384) – approximately £69 more than in the US.

O2 will be offering unlimited data usage (2.5G, EDGE) to anyone with an iPhone on a £35, £45 or £55 monthly contract. No word on terms of the expected revenue share the two companies have in place for ARPU generated by the device, though 10 per cent to Apple has been reported.

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