UKTV introduce ‘Dave’
September 21, 2007
UKTV is to launch a channel called “Dave” in place of UKTV G2 and give it a precious Freeview slot. The “Dave” channel, which will launch on October 15, will focus on a young male audience with a mix of comedy and factual entertainment programming.
Dave will replace UKTV Bright Ideas on Freeview, while it will also be available on Virgin Media’s cable and Sky’s digital TV services.