NBC splits digital

NBC Universal International is to organise its digital efforts into two parallel strands: New Media Licensing and Digital Assets.

New Media Licensing is led by Beth Minehart, based in LA, and will lead a regionally focused sales organisation responsible for licensing efforts encompassing all forms of international new media, including EST, VOD and SVOD, through traditional and new platforms including cable, satellite, digital terrestrial television, Internet and mobile. The Digital Assets team will be headed by Kevin Obi, based in London. Obi will lead the strategy and development of NBC Universal's branded digital assets in the international market.

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