Broadband pay-video market growth

The number of paying users of online video sites has grown significantly between 2006 and 2007, new research from Parks Associates indicates. “Broadband Video: A Market Update” finds that the number of broadband households paying for online video content now stands at nearly 12 million, up from a little more than three million in 2005-2006.

“We have seen widespread use of the Internet as an electronic delivery medium for video content over the past couple of years,” said Kurt Scherf, Parks Associates’ vice president and principal analyst. “Certainly, the availability of higher-quality content and a significant base of products like the iPod that allow for more seamless content-to-device linkages have provided a boost to the online video space.”

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