Simon Nelson, Controller of Portfolio & Multimedia, has announced a new strategy for multiplatform commissioning, content creation and delivery across BBC Vision.
Key elements of the new multiplatform strategy include the ambition to double investment with an additional £30 million (E43.4m) in funding over the next three years, subject to the BBC’s reprioritisation plans. Also, a new architecture for BBC Vision on the web, ensuring that for the first time, every television programme will have its own website with web support.
The BBC also plans a new, ring-fenced investment for mobile commissioning. Nelson also announced a year-long communication campaign to share audience research, market knowledge and BBC Vision’s requirements in-house, across the BBC, and with the wider independent sector.