Eyelab develops CBS content

To cater to what it believes is the short attention span of online audiences, the CBS network is launching CBS EyeLab, a digital-production studio that will create and distribute short clips cut together from the network’s most popular shows.

At a time when its competitors are focused on how to best distribute full-length TV shows online, CBS EyeLab offers product more like videos on Google YouTube — bite-size clips, streamed free, many with the feel of user-generated content rather than episodes of network prime-time shows. Quincy Smith, president of CBS Interactive, said preliminary network research shows that less than a third of CBS’s Web audience is interested in watching full-length episodes of shows online.

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