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Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content, and more ads, across the Web.
It is introducing a service to allow websites in its ad network to embed relevant videos from some YouTube content creators. The service, which represents the first major combination of a Google product with YouTube, will give video creators wide distribution beyond YouTube via Google's network, known as AdSense. Since the videos will be surrounded by ads, the service is another way for Google to cash in on the huge number of video clips stored on YouTube. Google said it would share revenue from the ads with the creators of the videos and with the Web sites that embed them.