Cable Europe: 2m new digital subs; ad revenue targeted

From Colin Mann in Cannes

European cable industry trade body Cable Europe, has revealed that cable TV operators in Europe added more than two million digital TV customers in the first half of 2007. The cable industry is expected to count more than 16 million digital TV customers by year-end 2007, that would be a record growth of sixty per cent plus, year-on-year.

Cable Europe executives announced the figures at 'Cable meets Content', an event bringing together senior management from both the cable and content industries, concurrently with television programming market MIPCOM in Cannes.

The event also focused on how the cable industry could further monetise its fast growing digital TV customer base by providing interactive and enhanced advertisement services. One possibility that emerged was to enable better targeted TV advertising.

Thierry Bouffioux, CEO Greenwich Consulting Benelux, concluded that cable entering the advertisement business was not only an opportunity to drive new incremental revenues, but also allowed cable to engage in the evolution shift of the TV model and provide additional service value that should protect from end user churn.

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