More US consumers watching TV online

Close to 16 per cent of US households who use the Internet watch television broadcasts online, The Conference Board and TNS reported. The number of consumers viewing entire episodes/shows on the Internet has doubled from a year ago.

Nearly 73 per cent of online households use the internet for entertainment purposes on a daily basis and an additional 15 per cent search for entertainment several times a week.

Online viewers cite personal convenience and avoiding commercials as their top two reasons for watching TV broadcasts on the Internet. Four out of every five online viewers say that watching these programmes online has not changed their television viewing habits, but a small percentage claim that their traditional television viewing has decreased. More than a third choose online viewing in order to avoid watching television commercials.

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