US online video consumption

ComScore, which measures consumer Internet habits, has reported that 75 per cent of Internet users in the US watch an average of three hours of online video a month. The average online video duration was 2.7 minutes.

ComScore reports that Google video sites are the most seen; a hefty 2.5 billion videos were viewed on its sites during July, of which 2.4 billion were viewed on YouTube.

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