Hulu experiments with ad lengths
November 2, 2007
Hulu, News Corp and NBC Universal's online video joint venture, said it will pair traditional 30-second ads with long-form video such as full-length sitcom episodes, and restrict ads on short-form content to 10-15 seconds. CEO Jason Kilar said the sector was “just getting started”, adding: “No one has figured out the optimal customer experience. No one has figured out the optimal targeting.”