Advanced Television

Joost IM service

November 8, 2007

Joost has appointed Meebo to power its instant messaging service. The deal means that Joost users will now be able to chat while watching content from its 250 channels. Meebo claims 3.5m accounts are now registered with its service. Mike Volpi, CEO of Joost, said: “Participation in community activities has emerged as one of the most significant trends in consumer behaviour.”

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