Bebo, the global social network unveiled Open Media, that gives media companies free and open access to Bebo’s 40 million users worldwide and the Bebo community free and open access to thousands of hours of premium entertainment content. Launch partners include CBS, MTV Networks, ESPN, the BBC, Channel Four, ITN, Yahoo! and BSkyB, as well as emerging media companies like Music Nation, Next New Networks, Crackle, Ustream, Last.fm and JibJab.
Launched at simultaneous events in New York and London, Bebo’s Open Media ushers in a new way for people to explore and experience content on the Internet, and the way media owners promote, distribute and monetise their programming.
Open Media allows users to store and curate within their personal profiles their favourite music and video content; and virally distribute that content throughout their ‘friends network’ and the wider Bebo community.
For media companies, Bebo’s flexible architecture gives them access to a growing community of 40 million members, many of whom fall into the elusive 13-24 year old target audience. Uniquely, partners will not be charged for access to the platform and are able to distribute their content using their own video players, which can carry their own advertising and allow them to retain 100 per cent of the related ad revenues.
For Bebo, the addition of thousands of hours of short and long form premium entertainment content from major global entertainment brands and emerging media companies will increase the audience’s engagement with the site and thus the value of Bebo’s advertising and brand associations.