Hulu recommends rivals also

NBC Universal and News Corp, the majority owners of Hulu, are using the online-video site to popularise programmes running on NBC and Fox – but that doesn’t mean rival networks CBS and ABC are being shut out.

Searches give an index of available episodes as well as a link to see them on the network’s website or on AOL, which runs some ABC and CBS programmes.

By including rival shows in its search capabilities, Hulu intends to develop a name for itself as a place where surfers can find video from shows on any network. Hulu’s backers are trying to establish the site as a portal for high-quality video, a la YouTube.

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