Brightcove, C4 deal

Brightcove announced that it has entered into a company-wide agreement with Channel 4 allowing the broadcaster to incorporate video content across all of its online properties. The first Channel 4 site to launch video content with Brightcove is its new online promotional destination “TV Clips,” featuring clips from current TV programmes, an archive of the best moments from Channel 4’s 25 years of broadcasting, and a preview of new programming coming to Channel 4.

Channel 4 will use the Brightcove Internet TV platform to distribute online video clips to help drive Internet users to watch full-length programme content via Channels 4’s linear transmissions, its 4oD on demand site or by purchasing a DVD. The Brightcove Internet TV platform also gives Channel 4 the option to incorporate ad-supported video content within any online property as a means to enable advertisers to reach new audiences and for Channel 4 to generate additional revenue.

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