Virgin Media's Malcolm Wall has claimed that its VOD service has grown to the point that its audience is larger than that for Channel Five. He said Virgin’s VoD service had clocked up 30 million individual clips viewed last month, from 3.5 million subscribers. Wall added that this “put it past” Channel Five’s consolidated viewing for October. “By the end of the year [the Virgin VOD service via TV] will be the third or fourth most watched channel on our platform”.

However, Wall also admitted that the company is not marketing its football offering as effectively as he had hoped.

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