Interactive TV channel on Imagenio

From David Del Valle in Madrid

The Spanish telco Telefonica and the Virtual Mobile Operator and leader in premium services World Premium Rates (WPR) have launched on Telefonica’s IPTV service Imagenio, Adivina TV (Guess TV), a new TV channel with interactive services such as quiz shows, astrology, tarot, horoscope, chat services, among others.

The new channel initially broadcasts 13 hours a day and is available to all 470,000 Imagenio’s subscribers who are seeing Imagenio’s TV offer increase from 120 to 160 TV by year end.

Adivina TV will allow subscribers to take part in the programmes in an interactive environment. WPR claims to lead the Spanish market in terms of interactive TV solutions with 20 million of telephone calls and tele voting in 2006 providing Call TV services for the main Spanish TV networks, Tele 5, Cuatro, La Sexta and Antena 3.

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