Advanced Television

CCTV wins 2008 Olympics

December 19, 2007

The International Olympic Committee has revealed an agreement with CCTV.com for the Internet and mobile platform exhibition rights within China for the Beijing 2008 Olympic Games.

IOC Executive Board member and member of the IOC's TV Rights and New Media Commission Richard Carrión said it was important for the IOC to make sure that all potential partners understood the value of the rights and demonstrated that they would fully exploit these rights in mainland China, whilst also providing satisfactory guarantees of anti-piracy and security measures.

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