First targeted, addressable ad over IPTV

Packet Vision – player in targeted, addressable advertising for IPTV – has announced the completion of the world's first targeted TV advertising campaign to a predefined audience.

The campaign featuring a Mediacom financial client ran daily on Channel 4 between 16 and 31 October. It was specifically targeted at university students across the UK so that during the same 40 seconds in which the ad spot ran, students saw an ad from a different brand to the rest of the general viewing population.

Charlie Horrell, Packet Vision's CEO, said: “This is the first time IPTV has enabled targeted advertising. In this instance, we've inserted an ad into a closed IPTV network for students, but that's just the beginning. As the service develops, TV advertisers will be able to select IPTV audiences on a range of demographic or geographic profiles.”

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