Video quality essential to success of IPTV

Symmetricom has released a study conducted by Multimedia Research Group (MRG) that assessed telecommunications service providers' requirements for IPTV test, measurement and monitoring solutions.

Results of the study confirm that video quality is critical to the growth and success of IPTV, significantly affecting customer support calls and customer churn. Importantly, the study also revealed that service providers feel their existing monitoring solutions lack an accurate measurement of perceptual end-user quality. In addition, most service providers believe an end-to-end solution is required to monitor and understand quality issues occurring at the headend, access networks and the home – where the majority of video quality problems can occur.

Key results of the study show: that 84 per cent reported video quality monitoring as critical or a very important part of their video initiative, and 77 per cent say video quality is a main reason for customer churn.

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