IPTV service revenues will approach $14 billion in 2012, growing from $694 million in 2007, according to “US IPTV Forecast and Outlook,” from Strategy Analytics. Although there are numerous IPTV providers of all shapes and sizes in the US, the landscape is dominated by the two incumbents: AT&T and Verizon, each of which has a different approach in terms of technology and investment.
“2007 was a watershed year for IPTV in the US market,” said Ben Piper, Director of the Strategy Analytics Broadband Network Strategies service. “The two major US players reached critical mass in terms of subscriptions. The onus is now on service providers to quantify and articulate the benefits of IPTV against 'traditional' Pay TV media, such as cable and satellite.”
ARPU is expected to remain relatively stable throughout the forecast period, and service growth will come largely from an increased number of IPTV-passed homes, and higher take-up rates.