C4 regional digital commissioning
March 17, 2008
Channel 4 and UK regional media development agencies will start a £50 million (E69m) digital commissioning fund as the broadcaster looks to retain its publicly-funded status whilst enduring tough economic times. The “4 Innovation for the Public” (4IP) fund will see a new senior executive report to new media director Jon Gisby to work on digital multimedia productions. Just £20 million comes from C4, the rest from partnerships with regional media funds. C4 also said it wanted to syndicate content to sites like Bebo and MySpace.