IPTV and SDV market to reach $9.8bn in 2011

The combined IPTV and switched digital video (SDV) market is forecast to reach $9.8 billion worldwide, according to Infonetics Research's IPTV and Switched Digital Video Equipment, Services, and Subscribers report.

“With each quarter, the battle for video subscribers gets more heated,” said Jeff Heynen, analyst for IPTV at Infonetics Research. “Buoyed by the success of rollouts by Orange, Free, Neuf, Fastweb, PCCW, Telefonica, and China Telecom, IPTV service providers continue to build out headends and spend on IP set-top boxes to aggressively court video subscribers. Meanwhile, North American cable MSOs, such as Comcast and Cablevision, are leading the charge in switched digital video, to free up bandwidth and offer more HD content to their subscribers.”

The report also highlights that total worldwide IPTV and SDV equipment revenue hit $1.1 billion in Q4 of 2007 and the number of IPTV subscribers is set to top 97 million worldwide by 2011.

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