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Current launches user-generated ads with O2

March 27, 2008

Current, the news and information network, has signed a deal with O2 to launch its first ever British Viewer Created Ad Message (VCAM). Anyone will be able to create and submit a 60 second ad for O2's Bluebook service and receive £1,000 if their work is selected to air on the network and website or up to £25,000 if screened elsewhere.

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