Miniweb, interactive TV vendors, have confirmed the launch of its new 'TV Key' service on the Sky Digital TV platform, making TV Key enhanced programming available to Sky users and all TV channels.

At the same time, Miniweb has also announced a content acquisition programme, aimed at providing the services required to enable advertisers, brands, channels and content owners to quickly, easily and cost-effectively launch video rich interactive applications on the Sky platform.

“(The) launch on Sky makes TV Key functionality available to over 8.8 million TV viewers in the UK and can be used by any broadcaster or channel on Digital Satellite. It is the first step on our interactive road map,” said Ian Valentine, CEO, Miniweb Interactive. “Our mission is to change the economics of interactive TV so the industry can deliver video rich interactive services over broadband to multiple types of TV device. Through the use of on-air TV Keys and content delivered via Freefone, this new service is a more economical approach, more aligned to a broadband world, making interactive TV affordable for all broadcasters, advertisers and channel owners.”

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