Macrovision will sell TV Guide

Days after getting new owners TV Guide is back on the block. It would be the fourth change in control during the last decade for TV Guide.

Last week, the Macrovision Solutions Corporation completed a $2.8 billion takeover of Gemstar-TV Guide, the magazine's publisher. The new owner has made clear that it is interested in some of Gemstar's electronic assets, not the one made of paper and ink that has suffered through years of plummeting sales.

Macrovision wants to find buyers for TV Guide and two former Gemstar-TV Guide cable channels, the TV Guide channel and TVG, a horse-racing channel. But it wants to keep TVGuide.com, an operation largely separate from the magazine that offers celebrity videos and a video search engine.

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