Telefonica launches TV content platform for local TV

From David Del Valle in Madrid

Telefonica has announced the launch of MASTV, a platform to distribute TV content for (analogue and digital) local TV channels aimed at capturing 10 per cent of more than 1,000 TV stations currently existing throughout Spain.

Its subsidiary Telefonica Servicios Audiovisuales will distribute packages of TV content “at a very competitive price”, according to the company so that local TV channels can offer them to their viewers.

Fiction series, with International productions like Frecuencia 04, sitcoms or comedy programmes will be scheduled from Monday to Friday from 16.00 to 19.00 pm and from 16.00 to 20.00 pm Saturdays and Sundays. Local TV stations will be able to take the live signal of MASTV from Hispasat satellite or store its content and then broadcast it at their discretion.

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