More hertz sells more TVs

Over the next four years, shipments of televisions that offer a superior picture by using 100Hz/120Hz and faster refresh rates will rise from negligible levels to nearly 90 million in 2012, according to iSuppli Corp.

Paul Semenza, vice president of iSuppli, forecast that 120Hz refresh technology would be found in 46.2 per cent of LCD-TVs shipped in 2012, up from 2.9 per cent in 2007.

Semenza said 120Hz, along with full High-Definition (HD) resolution and the 40-inch and above size, would gain popularity over the next few years as consumer adopt sets with higher image quality. “There's a myth that television makers can throw anything out there for $499 and consumers will buy it,” Semenza said “The reality is that consumers pay attention to picture quality.”

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