NBC partners with DISH to expand interactive advertising

DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated TV stations. DISH Network subscribers who have a digital video recorder will now be able to use their remote controls to request more information from advertisers about their products or to receive coupons for various product discounts.

As part of the agreement, NBC Universal will offer the ability to purchase advertisements with interactive trigger capabilities as a way to enhance their campaigns on NBC broadcasts delivered through DISH Network’s satellite service. NBC will also be able to provide advertisers with detailed reports about viewer participation with DISH Network’s interactive products. Both DISH Network and NBC Universal will continue to work together to develop new interactive products to serve future clients.

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