Freeview, the UK digital TV service, has announced the re-branding of its Freeview Playback digital TV recorders (DTRs) as Freeview+. Over the coming months the Freeview+ name will roll out across retail and packaging, marking the start of Freeview's increased marketing efforts to drive awareness and sales of its DTR equipment.

In addition to providing access to subscription-free channels, Freeview+ boxes will offer a variety of integrated digital recording features including series record, one touch record from an eight-day programme guide and functionality to pause live TV.

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