UK retailers tick off

Independent retailers that have signed up to Digital UK's 'digital tick' scheme are providing a better service to prospective customers than those who have not, according to the switchover body.

Even so a 'mystery shopper' exercise revealed a continued lack of knowledge, or ability to explain, the inability to record channels in addition to the one viewed after switchover. Only 28 per cent were able to explain the loss of recording with analogue devices correctly with 30 per cent giving the wrong information – usually that VCRs would stop working altogether. Digital UK said the matter was being addressed with the offer of further training.

Digital UK found that switchover was accurately discussed by 87 per cent of licensed independent stores, compared to 77 per cent of those who had not.

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