Advanced Television

BBC: Huggers in and virtual IBM man

July 15, 2008

Erik Huggers has been confirmed by the BBC as its new director of future media and technology, replacing Ashley Highfield. The BBC has also hired an expert on virtual worlds as part of its efforts to bring its TV and internet output closer together.
Roo Reynolds, who is currently a ';metaverse evangelist' at IBM, will join the corporation as portfolio executive for social media, with a role across BBC Vision. Reynolds, who has been working at IBM’s research laboratories in Hursley Park, Hampshire, for much of the past 10 years Erik Huggers has been confirmed by the BBC as its new director of future media and technology, replacing Ashley Highfield. The BBC has also hired an expert on virtual worlds as part of its efforts to bring its TV and internet output closer together.
Roo Reynolds, who is currently a ‘metaverse evangelist’ at IBM, will join the corporation as portfolio executive for social media, with a role across BBC Vision. Reynolds, who has been working at IBM’s research laboratories in Hursley Park, Hampshire, for much of the past 10 years

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