Rocketboom will be integrated with Sony's video site Crackle, as well as other Sony products such as the PS3 games console and direct to Sony Bravia TVs, while retaining existing distribution agreements with websites such as iTunes and TiVo.

Sony will handle all Rocketboom's ad sales exclusively in a deal that is thought to include a seven-figure guarantee and a revenue share agreement.

Other posts by Nick Snow:

1. Ride to thrive
2. Here isn’t the news
3. Paramount end game?
4. 2024, less will be more
5. AVoD: A Very Onerous Deal?
6. Dominion sees end of KRM reign
7. Charter: The streamer showdown
8. And, so, it is written
9. BT: Tough gig

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