Vodafone, MTV launch Soundbites
The service will be available on TV, via a website (http://www.mtv-vodafonesoundbites.com) and on mobile (wap.mtv-vodafonesoundbites.com) as a series of twenty one, three minute shows from early August. The website and mobile service will carry additional footage, as well as editorial and news elements.
Vodafone Soundbites will be available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering sixteen countries. Vodafone Soundbites is supported by an MTV created promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory