Advanced Television

Mackenzie for MyVideoRights

August 20, 2008

Ashley Mackenzie says the company will aggregate videos and the rights to commercially exploit them, then syndicate them to what he says is a growing appetite for web video amongst small- and medium-sized destinations, like magazine websites. The focus is on short-form clips and MyVideoRights will handle all the video encoding chores on behalf of content owners. The business will operate both as a central repository of its own and a syndication service that pipes material to other publishers and platforms.

Categories: Articles, OTT, People, Rights