Summer of sport boosts HD penetration

Overall, the home entertainment market is showing good resistance. In spite of adverse economic conditions, software sales show a decline of only 2.6 per cent in units and 2.8 per cent in value versus the first half of 2007. Although consumers are continuing to purchase standard definition DVD’s, the growth curve is falling off. However, the strong uptake of high definition technologies has helped shelter the industry from the current downturn in the economy.

Johnny Fewings, VP Strategic Initiatives, Universal Pictures International Entertainment, speaking for and on behalf of DEG Europe, said: “In the first half of 2008, the home entertainment industry saw a substantial increase in high definition software sales. DEG Europe estimates that despite the economic slow down, software sales increased six fold in units and five fold in value across Europe, further driving growth expectations for next generation disk sales.”

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