Podcasts affects media consumption

Research group the Pew Internet and American Life Project, found that 19 per cent of Internet users had downloaded podcasts to listen or view at a later date.

A similar study in August 2006 found that just 12 per cent of Internet users had done this. An earlier study of downloading habits, in February and April 2006, found that just 7 per cent of users had downloaded a podcast in this manner.

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