HBOlab launches web video

HBOlab, an experimental offshoot of the cable powerhouse focused on online programming, is launching a Web video series featuring a cast of the Internet’s most Jessica Rose, star of the Web sensation “lonelygirl15,” will be joined with top YouTube talent, including video bloggers known as sxePhil and KevJumba, for the scripted comedy “Hooking Up.” Set to premiere October 1, the 10-episode series will be distributed on top video portals including YouTube and MySpace as well as a destination site, hookingupshow.com.

HBO says “Hooking” could prove groundbreaking for the nascent webisode genre by amassing a sizable viewership, given its aggregation of Internet personalities who can promote the production to their devoted audiences of millions of young viewers.

For HBOlab, “Hooking” is an opportunity to take to the next level the knowledge the unit has gleaned regarding Internet video distribution.

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