Ericsson signs Sonaecom and KPN deals

Ericsson has signed an agreement with Portuguese triple play operator Sonaecom to provide and integrate its open, standards-based, end-to-end IPTV solution. It includes Ericsson’s Ericsson has signed an agreement with Portuguese triple play operator Sonaecom to provide and integrate its open, standards-based, end-to-end IPTV solution. It includes Ericsson’s new IMS-based IPTV middleware and enables the operator to deliver personalised and interactive TV experiences to its subscribers. Under this Prime Integrator agreement, Ericsson will upgrade Sonaecom’s IPTV system by delivering and integrating a next-generation, end-to-end IPTV solution.

Ericsson and Dutch mobile network operator KPN have also signed a contract for hosted mobile advertising. This marks Ericsson’s first contract for hosted mobile advertising. Under the agreement, Ericsson will provide KPN with a flexible end-to-end business solution for managing and delivering targeted advertisements to be displayed on mobile phones and other devices. The hosted service enables KPN to deliver targeted advertisements based on consumer preferences to individual network users via mobile Internet pages and various messaging services.

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