Orca Interactive, ruwido get personal with fingerprints
September 16, 2008
From Colin Mann in Amsterdam
IPTV middleware and applications specialist Orca Interactive and infrared products manufacturer ruwido have developed a finger print recognition functionality that IPTV middleware and applications specialist Orca Interactive and infrared products manufacturer ruwido have developed a finger print recognition functionality that will provide viewers with one of the most personalised, interactive TV experience available on the IPTV market. Based on ruwido's voco remote control – enabling automatic user
distinction and a revolutionary personal TV user experience – the innovation aims to provide a breakthrough opportunity for operators and advertisers to provide more targeted services to niche audiences that best reflect individual user interests and needs.
Available over Orca’s PTV middleware RiGHTv and the content discovery solution Compass, voco will enable users to create individual TV viewing profiles, facilitating instant access to their personalised TV environment such as favourite channels, skins, favourite video on demand (VOD), personal video recording (PVR) and optimised, personalised content recommendations- all readily available by a swipe of the finger. The solution provides a subscriber-friendly approach to privatisation and safety identity by providing secure payment options for pay-TV entertainment. In addition, the new offer is designed to simplify yet ensure effective parental control features through separate user profiles.
Advertisers and operators will benefit from strong revenue possibilities by further recognising each user’s personal characteristics and preferences as a means to offer specific services and a more engaging targeted advertising agenda.
“The advanced dual offer successfully reflects ruwido’s ambition to create user experience excellence in the context of home. voco provides users with the security to effectively distinguish and explore their personal tastes as part of an enriched TV viewing experience”, said Ferdinand Maier, Managing Director of ruwido.
Sefy Ariely, VP Sales and Marketing of Orca Interactive, said that as personalisation continued to take precedence in the multimedia TV arena, personal recognition technology was representative of the next leap forward in the evolving interactive TV experience.