ESPN Europe re-brands
October 3, 2008
Disney-backed sports broadcaster ESPN is to rebrand its European pay TV channel, North American Sports Network (NASN), as ESPN America.Disney said that the rebrand, due to coincide with the Super Bowl in the US on 1 February, 2009, will not change the channel’s programming. The rebrand follows ESPN’s acquisition of NASN in December 2006 from previous owners Benchmark Capital and Setanta Sports.