Spain prefers analogue TV

From David Del Valle in Madrid One and a half years before the analogue switch-off, scheduled for April 2010, Spaniards seem to be not very keen on DTT as most of them, 61.4 per cent, still prefer to watch analogue TV, according to the latest viewing figures. DTT got an average share of 17.4 per cent in September, a record figure in its history but still very low in comparison with the allegedly high DTT take-up, with 37.4 per cent of Spanish homes already enjoying DTT (of which 32.4 per cent have an IDTV), according to the National Institute of Statistics (INE), According to INE, TV penetration reaches 99.7 per cent, with 21.4 per cent receiving TV through satellite, 15 per cent through cable and 4.6 per cent via IPTV. INE’s latest report also reveals that 51 per cent of Spanish homes have access to the Internet, of which 43.5 per cent (almost 6.6 million homes) through broadband via ADSL (67.9 per cent) or cable (14.8 per cent)…………..

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