Virgin Media Television (VMtv) has confirmed two senior appointments to strengthen and develop its commercial strategy for the multi-screen digital future. David Cuff joins VMtv as its new Commercial Director, responsible for commercial strategy across the full range of VMtv's business. Cuff has previously held positions with Flextech Television and Initiative Media, and runs his own consultancy business, Cuff Media. Ivan Ali-Khan also takes up the newly-created position of Head of Digital, reporting to Cuff. Ivan will be responsible for VMtv's multiplatform commercial and creative strategies, and he is tasked with developing VMtv's channel and programme brands across broadband, on-demand and mobile. Ali-Khan has been Head of Media Planning at VMtv since January 2006, and was previously Broadcast Director at the Media Planning Group.