Brightcove announced the availability of the Brightcove 3 online video platform, which transforms the way video is published and consumed on the Web. Built from the ground up, the new platform claims to empower website producers to be successful in the era of pervasive video.

"Video has gone from being a consumer-driven entertainment experience on the Web to being a basic feature of any professional website across all media and corporate sectors," said Jeremy Allaire, Brightcove chairman and chief executive officer. "While online video is becoming ubiquitous, one size does not fit all. Built as an extensible SaaS application, Brightcove 3 provides tremendous flexibility to online publishers to meet the needs of the full spectrum of different end-user scenarios."

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