Anti piracy not all about enforcement

Detica, the business and technology consultancy, has urged the UK Department for Business, Enterprise and Regulatory Reform (BERR) to shift the focus of its consultation process away from enforcement when considering legislative options for addressing illicit peer-to-peer (P2P) file sharing.

Andy Frost, Director of Media at Detica, says: "While we commend BERR's focus on upholding copyright, we believe the practicalities of enforcement will prove too costly and time-consuming for the ISPs to administer. The best solution will be one that meets the needs of the broader community of artists, consumers and labels — and the ISPs that bind them — and not one that fixates on the labels and the hardcore criminal minority that threatens them."

Detica insists that stronger collaboration between Internet Service Providers (ISPs) and the entertainment industry is the only way to make it easier for consumers to download music and films legally whilst also providing 'fair trade' for artists.

Frost continues: "The spirit of the BERR consultation document appears to be overly focused on protecting the interests of record labels who own the copyright material and are being threatened by an explosion in unlicensed P2P file sharing. Of course, labels have a legitimate interest in seeing the authorities resolve this issue, but the reality is that the digital marketplace is very complex. Any solution will need to encapsulate the needs of other stakeholders too, especially artists and consumers who are not necessarily able to demonstrate such a united front to the Government".

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