On Demand Group (ODG), a subsidiary of SeaChange International, has extended its content aggregation and management services to the growing European, Middle East and Africa mobile video market with its acquisition of Mobix Interactive.
Mobix is a leading provider of mobile video and TV services to some of the region’s largest carriers, including O2 and 3 in the UK and Vodacom in South Africa. Using its proprietary mobile video and TV platform, Adrenalin, and core media services, Mobix enables the deployment of mobile video and TV services.
ODG delivers end-to-end on-demand service creation, content aggregation and management for television companies including Virgin Media, Telekom Austria, OTE and TTNET, while Mobix’s managed service approach brings a proven and successful business model within the burgeoning mobile media industry. The acquisition agreement lets ODG enable managed network owners to tap into both markets. Further, ODG intends to bring to mobile carriers its content rights management, distribution and retail marketing capabilities, which are reflected by the company’s large stable of relationships with top-tier studios such as Paramount, NBC Universal and Warner Bros.