Advanced Television

ITV Catch Up now ITV Player

December 8, 2008

ITV is changing the name of its on demand player to ITV Player. The move is part of the broadcaster's aim to create a recognisable brand as their content becomes available on other platforms and coincides with a recent deal with BT to show ITV content on their video-on-demand (VOD) service BT Vision.

The re-brand, which will be promoted with a high profile on-air campaign from December 19th, will see a new logo for the on demand service. The video-on-demand section of ITV.com, formally know as Catch Up, allows users to view a selection of the best ITV shows for 30 days.

Categories: Articles, Broadcast, VOD